Friday, January 30, 2009

Here is an ad campaign that used a facebook application to spread the word about chlamydia. The application allows you to make a love child between you and one of your friends and will show you what the child would look like. When you go to check it, a message will pop up saying that you have Chlamydia and then a link to a American Social Health Association website appears. This ad campaign is clearly targeting the under 25 age group that is in college, who frequents facebook. It is an effective way to reach the target audience because the majority of college students use facebook and are curious about the notifications that pop up resulting in the visiting of the American Social Health Association's website. This will raise the awareness of the Chlamydia among the audience and also raise the awareness about other STIs. This awareness should promote a more conscious effort to prevent the transmission of STIs.

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